Social Media Is Bad for Artists (And We All Know It)

This blog that you are reading right now was not necessarily my Plan A – it rather resulted from a deep frustration with social media. I would have not really considered writing blog posts if I had not felt absolutely invisible on social media, trying to get my art seen, and failing quite spectacularly.

I am sure you have also read all the articles that step-by-step promise you social media success – and doesn’t it sound nice? Thousands of people following your journey, excited to see, share and buy your art? I tried following the guidelines. Posting regularly, trying to create reels, posting stories, researching and using all the hashtags.

And in all honesty, I hated it. I felt lost in a game I didn’t want to play.

So, I gathered all the reasons why I am so fed up with social media and why I believe artists should not invest their souls into Instagram, Facebook, Twitter, and Co. The working title for this article was ‘why social media sucks’, by the way.

I will explain in detail why social media is bad for artists like painters, illustrators, and photographers but most arguments are valid for any creator who uses social media for business-related purposes.

Warning, this turned out a bit long. But there really are that many reasons why social media is a terrible idea for artists.

Why social media is bad for artists trying to get their work seen

Let’s start with the essential flaws Instagram & Co. have as platforms – the way they are set up makes it hard for small, independent artists to succeed.

Social media has become an (unpaid) full-time job

With increasing users, the requirements for being successful on social media as an artist are constantly rising, too. In the beginning, it may have been enough to post your artwork and some behind-the-scenes photos and words once in a while.

Today, things have changed a little: Be online regularly, post in an absolutely religious schedule, interact with people, create stories and video content. Social media has basically become a full-time job, at least if you want to be seen.

Social apps ask you to spend as much time and effort as possible on your social media presence – all for free, of course.

Is all that unpaid work really paying off? How many sales do you actually make through social media?

In business, always consider the return on investment. And social media, with all the investment it is asking from you, is quite honestly not returning much.

Your content disappears

Social media is designed to be short-lived. And so your art, only seen as ‚content’ on social media platforms, disappears in an instant. When we post artwork that we worked hours or days on, nothing could make us happier than people spending a moment to truly take it in, right? But the reality is, most people will simply scroll past in less than a second, at most leaving a quick, insignificant like as they do so.

Your chances to even reach the feed of your followers are low. Depending on the platform, your content is gone within minutes or days. Worst of all, your content on social media is not searchable.

What does that mean? If you create a blog post or upload a video to YouTube, people can find these years later still. You create content that is valuable for a long time, not only for a couple of hours, and it will keep attracting people to your page.

On social media, however, your content simply disappears. Even if you use hashtags, you will only show up for a very short-lived time in the hashtag feed. And the amount of people who will actively click on your profile and catch up with what you posted, is very little, too.

The disappearing effects of social media, symbolized through sand running through hands.
Like sand running through your hands: The good disappears too quickly.

Effectively, you disappear

Just like your content, you are only one of the millions of artists on social media. You and your art disappear in a crowd of other people. (By the way, I am not writing this article to depress you, I’m just saying social media is really not exactly the most appreciative place for sharing art).

Say someone follows several artists. As they scroll through their feed, they consume all those different artworks as one, without taking time to get to know the individual art and artist.

You are simply feeding the big stream of free entertainment that social apps provide.

The little time of interaction stops people from truly connecting with your art. It is a whole different story if they spend twenty minutes watching a video of yours or reading a carefully crafted blog post. Especially if you do not spend all your days posting on social media, people will quickly forget who you are.

As human beings, being forgotten and invisible is one of the things that scare us most – and as artists, we literally live from the attention our art gets. So signing up to a platform that constantly lets us disappear into nothingness seems like a terrible idea.

A lot of followers does not mean you will sell more art

When I started my journey on Instagram, I thought it would be fairly easy to get more followers, if only I make nice art. And with a lot of followers, I thought, it would be easy to sell my art.

But the truth is, only a tiny percentage of your social media followers will be actually willing to pay for your art. For most, you are only creating content for free. That does not mean they don’t appreciate your art, of course. But from a business standpoint, you might want to reconsider the amount of energy you put into social media.

I have checked a lot of artists’ social media profiles and noticed that there are many accounts out there with large numbers of followers – but if you check their Etsy stores, they barely have any sales.

If you truly want to convert your social media followers into paying customers, having a link to a shop somewhere in your profile is not enough.

It takes a lot of work. You need to actively market your products and have a marketing funnel strategy ready, otherwise, the incentive to buy won’t be strong enough to actually make money with your art through social media.

You are dependent on a platform

Never, I repeat, never place all your bets on a single platform. Social media platforms are similarly short-lived as their content.

Say all your success as an artist depends on Instagram. When that platform is gone, so are you.

And on the next platform, you will have to start all over.

It happened to me personally. I started out having some small successes as a photographer on Flickr back in the days. But when people started switching to Facebook and then Instagram, I joined the party too late – and never managed to achieve similar follower numbers ever again.

Comparison of follower numbers of the same artist across different social media platforms.
From 25k on Flickr down to 7k on Facebook – and now with less than 1000 people in my (active) community. Oh well.

So I recommend to anyone having your efforts spread out. Have a homepage that will outlast any platform and start building an email list from early on. Only this way you can take your subscribers with you, whatever platform comes next.

It is hard to start social media as an artist in 2021

Social media success belongs to early adopters. In the beginning, with less competition, it was easier to get a lot of followers quickly.

Joining now, the work has multiplied. It is still possible to make it, of course, but you’ll need a bulletproof strategy, have to constantly keep up with the latest trends, and likely pay for advertisement.

Everybody wants their share of the seemingly easy social media success – so it becomes harder and harder to actually achieve it, with algorithms and competition working against you.

Maybe some people thrive on this, but to me, it feels exhausting.

Instagram is the one who profits, not you

In the end, it is the social media platform that profits, not the artist. As a side note, you don’t even properly own your content when uploading your work there.

Being a social media user, you play into the service they are providing, free entertainment. In the end, Instagram is not helping you to grow, quite the opposite. The work you put into it is only helping Instagram to grow.

Julia Bausenhart, an artist who quit social media, explains on her blog how the time you spend (waste) on social media is simply their business model. The more people spend hours on the platform, the more money they make through ad revenue.

If a magazine wanted to publish your work, would you do it for free? No! (At least you shouldn’t). But on social media, thanks to the promise of easy success and dopamine, we allow our precious content to exist as unpaid work drowning in the masses.

It’s clever, really. But not for you, only for the companies running those platforms (which nowadays are mostly all the same anyways, namely Facebook).

How social media harms your mental health

Well, I was only getting started above, explaining why social media is bad for you as an artist. It is widely known by now that the effects of social media reach deeper. Even though they are supposedly social and enriching, they can have quite the opposite effect and severely affect our mental health.

Comparing yourself to other people

Social media, the highlight reel. Unconsciously, we often compare ourselves to what other people post about their lives. And as artists, we judge our own art, comparing it to the masterpieces other people create.

There is definitely a movement of people using social media more honestly, admitting their struggles, which I do love – but even that still can lead to comparison. Am I as authentic as them? Do I have a positive social impact or does my vulnerability look like whining?

It is hard to be immune to comparison since it literally lies in our nature. Letting go of comparison can be practiced of course, but requires a very mindful approach to social media – which is difficult because it is literally designed to be addictive.

And the more you consume what other people are doing, the more time you invest into other people’s lives instead of the one that matters – your own.

Why social media is bad for artists: Self portrait of a woman on her phone at night
A self-portrait I took addressing the adverse effects of social media.

Say goodbye to your attention span

Social media content is becoming even more short-lived nowadays, prioritizing second-long videos as quick entertainment. People are pushed to quickly consume a lot of information, but not in-depth, only a flood of shorts.

Our attention span is clearly suffering, as proven in many studies. In fact, things are getting so bad that our attention span is nowadays worse than the famous not-so-brainy goldfish, as this article states. Our attention span is, thanks to our digital lifestyle, down to SECONDS.

Congratulations, we are all becoming goldfish.

By using fast-paced social media, we are destroying our attention span even more. Instead of reading in-depth articles and focusing on a movie, we mindlessly switch from one piece of content to the next.

Your work is judged through numbers

What matters on social media? It is one big numbers game. As an artist, you are faced with the reality of having your work judged based on how many followers and likes you have.

The quality of your work does not seem to be what matters anymore.

Unfortunately, higher numbers signal success and expertise, even if those numbers might be all fake and completely irrelevant to a person’s actual qualifications.

It is hard to not feel frustrated about your work being rated in the realms of social media. With numbered ratings for art widely on display, the entire art market is changing. But when we let meaningless numbers impact our judgment, there is a problem.

Social media can be outright dangerous for your mental health

Social media can feel exhausting. It is a constant race of keeping up. Welcome to the world of FOMO, anxiety, competition, and comparison.

Because platforms like Facebook and Instagram are designed to be addictive, you may find yourself checking them way more often than you’d like to. Social media lives from getting your attention – a high price to pay, especially if you leave the platform feeling worse than before.

How often do you engage in truly enriching interactions on social media? And how often do you feel stressed and desperate to keep up?

The mental health effects of social are plenty. Studies have shown that high social media usage increases feelings of isolation, depression, and anxiety. Comparison and showmanship go a long way, in some cases even resulting in bullying, self-harm, and mental disorders.

In the light of these severe mental health consequences, saying social media is harmless entertainment is pure hypocrisy. We all need to be aware of and actively protect ourselves and others from the hazards of social media.

How social media makes your art worse

Now that you have said goodbye to your free time and mental health, do you want me to get into how else social media is bad for you as an artist? Your art might be doing better without, for a couple of reasons.

The curse of pressure

Social media forces you to be constantly creating – after all, your posting schedule needs to be filled and maintained with new content at all times.

So the pressure to increase the output might lead you to create more quickly, in a haste. For some, a little bit of pressure to create regularly might increase their productivity, but in the long run, you might run out of energy.

When you feel pressured to constantly post, your rushed art might lose detail and precision – exactly the little bit of extra love that makes an artwork stand out.

If you are only creating to keep up with social media, your work can lose authenticity and meaning. Is this truly why you are creating? I believe your art has a deeper message. Its purpose is not to keep the quick-burning engine of social media running.

Social media interrupts the workflow

Many of the social apps are constant distractions. Notifications constantly remind you to never forget about what is happening in your little digital corner, and even if you have them turned off, you might find yourself checking every other minute if there is some more dopamine available for you, opening the app mindlessly, without even noticing you do it.

Not only that but also the creation of content for social media can be very disruptive to your workflow. If you need to stop every couple of minutes to take photos of the process, screen-record your editing, take behind-the-scenes videos – what does that do to your artistic process?

One of the most beautiful things about making art is that special flow state while creating. Social media, however, disrupts exactly that, which can easily result in higher levels of dissatisfaction and a less peaceful experience while making art.

You are wasting the time you could use for making art

Social media seems like it is not so time-consuming but it is. Let me just quickly post this on social media? What a joke. I am sure you are familiar with how long it really takes to prepare a little piece of content. Photo editing, writing the perfect caption, researching hashtags, interacting with comments, …

And, apart from the creation of content itself, social media is very inviting to get a little bit lost online. After posting, we are checking for likes, we are scrolling infinitely, coming back way too frequently to have a satisfying experience.

Your time is precious. As an artist, the time you lose online could be used to create your next masterpiece. Making art should always be your main focus. Everything else comes after.

My precept as an artist is: Create more than you consume.

Social media is the end of unique art and inspiration

When reaching for social media, what we hope for is inspiration. And I can’t deny that I have found so much beautiful inspiration through the internet, yet it has to be handled with caution.

Today, we are facing complete overconsumption of art. As soon as you open Instagram, you are flooded with visual impressions – more than we can safely process. As a result, we encounter overstimulation instead of inspiration.

And I have observed another effect of the increasing popularity of sharing images through social media. Whether it’s in photography or illustration, much of the art today feels pretty much the same.

Social media is bad for artists who try to be unique - many Instagram feeds look the same nowadays.
Note: I do not mean to call any of these artists out or even accuse them of copying, their feeds only happen to show stylistic similarities. The names are included to give credit for their work.

Many artists simply seem to emulate what’s popular – resulting in barely unique feeds. If we do not take time to go inwards and express what’s inside of us, but simply copy what we see, the unique factor in making art gets completely lost.

Art is always is a reinvention of what has been done before and there are trends, of course. But the influence of social media can – even unconsciously – lead us to create art that is less unique simply because we create what is popular, not what comes from our soul.

And what a sad world it would be, losing real inspiration and uniqueness while drowning in a crowd of clones.

Why you might still consider having social media

As I think about all the points listed above and how bad social media really is for artists, my urge to simply get rid of it all is quite strong. However, there are a few reasons why you might still consider staying on social media.

The things I personally like about social media are:


The basic principles of social media are good ones. It is a democratic approach to sharing opinions and art, accessible to anyone with a smartphone around the world – at no point in history have we had equal opportunities like that. In theory, anyone can make it on social media and it could be a diverse platform. At the same time algorithms affect what we consume. We do not get to see the true variety of what is out there since our personal social media bubble is perfectly tailored to our supposed liking.


The ‚social’ in social media is still there, somehow, even though it may be hard to see. Social platforms do enable global collaboration between artists, making beautiful connections with like-minded people, and keeping in touch with friends from far away. Personally, I have met many people through social platforms that I would have never gotten to know otherwise and it is a beautiful thing having a diverse network of people thanks to the internet.


When used wisely, social media can provide a lot of inspiration. If we stay away from the endless overconsumption of art and instead use social media mindfully, with a more conscious and time-limited approach, we can find a lot of beautiful things. What we see shared on social media can lead us to new approaches in our own creative process. It is not easy resisting the addictive qualities of Instagram and Facebook, but it can be worth trying to work on a different approach to social media.

Social change

What I personally value most about social media is its strong contribution to social change. I love following people who are passionate about making the world a better place, and there are things I would have never learned otherwise. Social media definitely changed the way I think many times. It is great that people use those platforms to speak up about social taboos, encourage others to care for the planet, and show us how we can embrace ourselves fully.

How bad is social media really for artists? My personal conclusion.

Ahh, the big dilemma. What to do now? I hate social media in a LOT of ways (I guess the novel above proved that quite impressively), but I also appreciate some aspects of it. I think it is possible to be a successful artist without social media, but for now, I will be keeping my social platforms.

With Instagram being my personal downfall, my goal is to use it significantly less and dedicate only a portion of my time to it. If you do use social media, use it consciously. Take time to really look at what you see, and interact with others genuinely.

As soon as I notice myself not enjoying it anymore, I leave the platform. (In theory. Still working on that.)

And I always aim to put creating for myself first. Only then do I feel more light-hearted about consuming what other people are doing and can genuinely cheer for them.

Would I judge social media differently – more positive – if my art had really blown up and I was what they call a ‘successful’ artist on social media? I don’t know. Maybe, but I still think many of the negative effects are universal, no matter how many followers you have.

In any case, I would never want to base an art business on social media only. It can be a contributing factor, but I urge other artists to consider whether all the effort and downsides are really worth it for them. My personal answer is no.

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  1. Great blog post – thank you. You’ve articulated exactly how I feel and what I was thinking. Social media has become a huge weight on my shoulders and the pursuit of engagement, likes and followers has crushed my creativity. Your article helped my thinking along. I’m going to spend less time on socials, give it all a lower priority and make more art. Thank you again 🙏

    1. Hi Lynn, I’m really happy to hear this was helpful for you! Thank you! You have lovely work, by the way, takes my imagination straight to cozy little villages in the countryside 🙂

  2. My major problems with social media is the owners who run them, and they are not good guys in any sort. They are billionaire criminals who only care about is making profits. Social media platforms such as Instagram, Twitter, Youtube, and Facebook are not regulated by the US Government because the US Government are working with them to go against anyone who opposes the establishment. Our personal information is being shared to third party companies and NSA. There was an article I’ve read how Mark Zuckerberg used his platforms to influence elections in foreign countries to make sure voters do not vote for democratically candidates! That should have been illegal! What else is illegal in how Facebook and Instagram encouraged their users to post hate comments about Russian citizens over in what’s going on in Ukraine. That is considered a hate crime. Let’s not forget how the US Government, the media companies, and social media companies agreed to upper the censorship.

    Another thing, there are still hate groups being present on these platforms. When it comes to fake news on social media, majority of them are coming from right-wing sources, mainstream media outlets, and the western politicians themselves. The algorithm never touches them. Even it is pointless to report them for “violating community standards.” When it comes to true voices who are speaking the truth, they either get shadowbanned, their posts get taken down or they get temporarily or permanently banned from these platforms. Sadly, there is no true freedom of expression on social media. The algorithm dictates what people can and cannot see which it hurts so many upcoming artists, true voices, small businesses and others who are not well known, has a billion dollar company, etc. When it comes to posting artwork; it is much easy for someone to tell people to post high quality pictures or videos. However, a Hollywood celebrity can post the crappiest photo and still get a free pass by the algorithm. I can go on and on with this topic and the things I’ve learned. I find social media sad in all levels.

    1. Thank you for touching upon those issues! Certainly, social media is problematic on many levels. That’s one of the reasons I created this website, to become more independent from those platforms – currently, I’m also drastically reducing the time & energy spent on Instagram and it feels much better already.

  3. I don’t really understand why you distinguish YouTube from other platforms. It is still a social media, with all the pitfalls of the others–and it is not unique as a website where you can find videos that were uploaded years prior.

    1. YouTube resembles a search engine much more than many other social media platforms, so for creators, I think it holds more long-term value. People still come across YouTube videos from X years ago while an Instagram or Facebook post this old is long gone and will barely ever surface through search functions.

      Of course, YouTube is indeed still social media and many people spend too many hours on it. Personally, however, I don’t find it as addictive as other platforms and as mentioned, I think it can benefit you in building an audience more than other platforms. But as with anything, moderation is key and I’d always focus on creating over consuming 🙂

  4. Thank you for sharing your thoughts on this topic, which is painfully relevant these days.

    I found it very comforting to see a fellow artist who struggles with the exact same issues, and who feels stuck in this conundrum. I’ve read several posts on your site today, and I’m very grateful for how much knowledge and advice you provide on here. In another article you mentioned that creating a blog wasn’t exactly on your list at first, but you still ended up doing it, and I think that’s lovely to see. On that note, I actually think social media has a way of impeding our natural urges to try new things, like making a blog or creating a website, because it’s so easy to just stay on one or two platforms that are very convenient, but don’t provide much of anything else. Personally I hope we’ll see a shift soon, and that people will grow tired of social media and look to spend their online time elsewhere, and to preferably minimize their online presence altogether. I’m trying to be hopeful, many people I know have started expressing these thoughts, as have I myself.

    For me the main problem with social media is not even the time I spend on it, or even the time I spend actively thinking about it, but rather the way just being on there at all seems to nullify my peace of mind. I don’t struggle in the least with staying away from it, and can easily post something and immediately log off and not check in for weeks, and yet I still struggle with the same stress. I think that truly shows just how detrimental it is. Self-control doesn’t matter, because you’re still transforming your art into content, and you’re still putting yourself out there as a product, much more so than you’d do on a website or by being featured in a magazine or such. It’s just so compressed and soulless. I used to be an avid supporter of social media when I was a teenager, but lately I’ve just started seeing the extent of the problem. I genuinely think you need to disconnect entirely to regain true mindfullness. The last weeks I’ve been posting just a few times, and I mean maybe 2 posts over a month and a half, and yet the serenity I’d gained over the summer from not using social media, quickly vanished. It becomes impossible to focus on my real life, because I’m stuck in this liminal place, and also because I know just how fantastic it is to just log off entirely.

    These platforms really are not made for us as users, not truly, and nothing about their design is meant to evoke a positive experience, apart from the dopamine necessary to stay on the platform. They’re not meant to allow us to make meaningful connections or to be inspired, all of that is just purely by accident. And as you said, on social media our art is reduced to a quick jolt of dopamine, and everything that makes art into art is meticulously removed from the context. I’ve started to feel that it’s more respectful towards myself to only show my art to my friends, than to plaster it onto people’s social media feeds. It’s not even the fault of the individual, it’s just impossible to actually appreciate art when it exists as a dot in a feed. It was when I myself realized that I couldn’t really take in the art in my feed, that I truly wanted to leave social media.

    This turned into a very lengthy comment, but I wanted to provide some thoughts as thanks to your great blog post. Thank you for writing about this, and thank you for being hopeful and positive. I’m sure we, as artists, will find a way forward.

    All the best!
    – Alexander

    1. Hi Alexander, I very much appreciate this lengthy comment of yours 🙂 thank you so much for sharing your thoughts on this topic! I definitely think there are a lot of people like you and me out there who are truly frustrated with this whole social media thing.

      It seems like a lot of online platforms work great until they become too big & the companies behind them focus too much on the money-making. Happened with facebook, happened with instagram… in the end, users get frustrated because all they see is ads and artists no longer get their work out their without paying for said ads. I wonder if this will give rise to a new platform eventually?

      Like you say, the psychological effects of social media are quite extreme. For the past months, I’ve been experimenting with a new way of using social media – I only use Instagram one day per week (on Sundays, which is why I call it Social Sundays). I quite like this approach actually because it gives me peace of mind for the rest of the week. I’m currently writing a blog post on this to share my experiences – feel free to subscribe to be notified when it goes online!

      And I love what you say about sharing your art with your friends, it is so much more meaningful to connect this way! I’ve also recently had some beautiful talks with people in person about my art and it makes such a difference. It sounds like leaving social media altogether might be the right decision for you – and I’m sure you will find alternative ways to share your art if that’s what you want to do!

      Oh, I’m happy to hear you also enjoyed reading my other blog posts! Wishing you all the best as well & thank you again for your comment 🙂

  5. Brilliant writing. I’ve been on Instagram only a couple of months and was already considering leaving for pretty much the same reasons you write about. I agree with your thoughts about YouTube; it doesn’t “feel” like Instagram or Facebook to me. Thanks for this great article.

  6. Hi Anna, I stumbled upon this excellent article while searching for a new template website. I’ve been making a career change from comics and graphic novels to fine art, and I’ve been away from my social media sites for over 2 years. I was starting to feel like I should get them going again to boost my new career, but your article reminded me why I struggled so much to maintain any sort of enthusiasm to post to them. I’m a recluse in the first place, and seeing all that frenetic hype just drives me nuts and wastes my time, but it had seemed so necessary until I got away for the two years. But I have a new body of fine art work now, and I want and need to sell my art.

    This brings me to my request for maybe a brief opinion if you have one, which I was hoping to see more of in your article…what are the alternatives to social media these days as an artist trying to make a living from traditional art work? Does anyone know anymore?

    I’m thinking of trying the old school route and sell through brick and mortar galleries, then post and try to sell my art on art shopping sites, and possibly try meeting people face to face at art shows. I did this at comic cons for years, having a table in the Artist Alley at the shows and it did help my career some back then, but those too have changed –they shouldn’t even be called comic cons anymore, just entertainment cons.

    Anyway, if anyone has an opinion of how to manage an art career these days (not in concept art or the entertainment business) but in painting fine art, I’d love to hear it!

    Best wishes for 2023!

    1. Hi Felipe, thank you for your comment! It’s great you’ve been getting into creating fine art and are now looking for ways to sell it outside of social media.

      For traditional work, I may not be the best person to give you advice but here is what I heard/read from A LOT of other artists: Selling face-to-face is still the best way to sell art. Many artists have great success at art fairs (with either prints or originals). For me, selling in person was unfortunately never an option since I travel permanently but it might be a perfect fit for you, however! It seems like you’ve been disappointed by the latest comic cons but maybe there are other kinds of art shows where your work may fit? Especially if you do not want to be using social media (much), art shows might be your best shot at getting your work in front of a new audience.

      You can also try submitting your work to magazines and see if you can get it published. Try to think about where your audience hangs out and spread the word there. Getting your work seen is a lot of work in any case but I think it is worth doing so in ways that don’t deplete you 🙂 Good luck to you!

  7. Thank you so much for this! Funny, my last blog post is about Instagram. However, you have hit the nail on the head. I almost decided to ditch everything and then thought, wait a minute… FB and Instagram should really just be tools. If I use them that way then I can drive the bus and not the other way around. FB, I only use to keep in touch with friends and family. I post finished work only, and I’m a textile artist so my work takes time and can’t be rushed. With Instagram now, I use it as a gallery for finished work only. And I use their story feature to add a link to my blog (you can’t do that with Facebook). I check both once a day, in the morning, for no more than 15 min. So far this is working for me.

    Again, thank you so much for writing this article. I really needed it.

    1. That is amazing! I’m really happy you found a way of using social media that works for you. Thank you for sharing, hope this can inspire others to become more mindful about their social media use, too. Wishing you all the best & that many beautiful people may find your art!

  8. You can’t even imagine how grateful I am to you for writing this. In real life I had my first gallery exhibition when I was 20, went on to have several more where my work systematically sold well, and had my art shown in two museums, and yet instagram makes me feel like a total failure. Most of what you wrote here rings very true to me, especially about the exploitative nature of it – it’s so much volunteer work! – and meaninglessness of numbers – which makes it also humiliating when you work 30+ hours on your art and it’s not even shown to your followers and you see massive accounts built with bots or stolen content. It’s also uniformizing and it constrained my expression to the techniques that are valorized by the algorithm (and for what? A “loser” sticker on my portfolio…). It infuriates me to see how it punishes the artists who do novel, original work among my friends. I stopped using facebook a while ago and I’ve been wondering since a few months why I was still on instagram whereas it’s the one I dislike the most. The answer is: because I was told I had to as a freelance artist.

  9. Hi Anna,

    Thanks for writing your article here, this entire post is spot on. I am a musical artist and event producer who reached 75K followers on Facebook, only to have our “organic reach” completely wiped out. Now unless we “Boost” our posts no one sees them. I have spent the last two years building a new type of social media site without likes or ads, built to support artists and build community. Would love to share your article on it when we go live soon. Really enjoyed reading this!

    1. Hi Emilio! I can fully understand your struggle – but hey, how great you actually started acting and built the platform you wished to see! PLease do send me an email when it goes live, I’d love to check it out 🙂

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